Have you ever stepped back and asked yourself, “Why do we go through this budget process anyway? What’s the point?” I remember being in the throws of the budget process at Reader’s Digest, where I managed the process for North America, and asking myself that question a lot. True confessions… in my most cynical moments,…    Read More

I remember when I was a Financial Analyst at Pepsi, being at the office late at night during the budget cycle, crunching the numbers and hoping that they’d add up right and tie out. Frankly, if you had wanted to talk to me about the communication side of budgeting I would have shown you the…    Read More